Post by account_disabled on May 1, 2024 23:05:36 GMT -4
You can tell exactly what people care about and you can serve an ad that is relevant at scale. In social media that is very difficult to do. It s very hard to know what people care about with respect to buying things because you are inferring intent you re not taking intent directly from the consumer said Decker.
Advertisers really want to be there They love the demographics they are increasingly comfortable with some of the brand risks of what that might mean. But Internet advertising still doesn t perform very well and that s a challenge. How do you serve the right ads to the right user and understand what it is that Brazil Phone Number List individual would be interested in buying Tv And The Internet Pressure has been building for a merging of television and the Internet said Intel s Eric Kim. Consumers now expect Internet service everywhere with implications for entertainment and advertising. For almost years the television has been a one way device and it should be a two way device.
This is not a new idea Kim clarified. Many attempts have failed.. Prices of televisions are going down and the industry as a whole is mature leaving an opportunity for the Internet to disrupt both the value chain and the content industry. Advertisers for their part continue to feel comfortable placing ads on TV gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the Internet and television which is a natural low cost and ubiquitous way for people in emerging markets to engage with the Internet he said. We think there s a lot of room for innovation here and a lot of room for richness and choices Kim concluded.
Advertisers really want to be there They love the demographics they are increasingly comfortable with some of the brand risks of what that might mean. But Internet advertising still doesn t perform very well and that s a challenge. How do you serve the right ads to the right user and understand what it is that Brazil Phone Number List individual would be interested in buying Tv And The Internet Pressure has been building for a merging of television and the Internet said Intel s Eric Kim. Consumers now expect Internet service everywhere with implications for entertainment and advertising. For almost years the television has been a one way device and it should be a two way device.
This is not a new idea Kim clarified. Many attempts have failed.. Prices of televisions are going down and the industry as a whole is mature leaving an opportunity for the Internet to disrupt both the value chain and the content industry. Advertisers for their part continue to feel comfortable placing ads on TV gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the Internet and television which is a natural low cost and ubiquitous way for people in emerging markets to engage with the Internet he said. We think there s a lot of room for innovation here and a lot of room for richness and choices Kim concluded.