Post by account_disabled on Feb 25, 2024 5:06:49 GMT -4
Many people want to transform their marketing emails to be responsive. This is very positive, but the process can be painful for those who follow this path without first knowing all its implications: there are many situations over which you do not have complete control, email programs are still limited and you have to rethink how layouts are created for responsive email marketing. All of this affects the way we see email marketing, development time, ways of testing and approving and even professional egos. There are many fingers in one wound and it is best to understand everything that is to come before deciding to embark on the journey. But if this is done thinking only about the benefits that readers will have, I guarantee that it will all be worth it! WHAT IS A RESPONSIVE LAYOUT A responsive layout is one that responds, in different ways, to the most different devices on which it is viewed, automatically modifying its characteristics to make it more comfortable for the user on each device through which it is accessed.
A responsive website presents itself with a layout on large screen devices, such as desktop computers and SmartTVs, for example, and with another leaner layout on a smartphone. This ability to automatically modify the layout according to the characteristics of the device on which it is viewed is called responsive. WHAT IS RESPONSIVE EMAIL MARKETING Responsive email marketing has the same principle of behaving in different ways depending on the device on which it is viewed, whether on a computer, tablet, smartphone Coinbase Virtual Currency Database or SmarTV. Responsive email marketing for an e-commerce store, when viewed on a large screen computer, may have a layout that displays 3 products side by side. This same email, when viewed on a small screen device, such as a smartphone, can display the 3 products one below the other, so that the images, texts and links remain at a good size for the recipient to read and interact with, without having to use the zoom.
Technically speaking, responsive email marketing is a single HTML file that contains instructions on how each element of the layout should change depending on the device used by the recipient. WHAT RESPONSIVE EMAIL MARKETING IS NOT Just because email marketing was displayed on a cell phone or tablet in a “beautiful” or “correct” way, from the designer’s point of view, does not mean that it is responsive. Responsive email marketing can even present itself in the same way on cell phones and desktop computers - considering the way the elements are laid out -, but responsive email marketing is previously configured to behave in this way so that at least your texts look legible and are not reduced to maintain the same proportion in relation to the other contents of the layout.
A responsive website presents itself with a layout on large screen devices, such as desktop computers and SmartTVs, for example, and with another leaner layout on a smartphone. This ability to automatically modify the layout according to the characteristics of the device on which it is viewed is called responsive. WHAT IS RESPONSIVE EMAIL MARKETING Responsive email marketing has the same principle of behaving in different ways depending on the device on which it is viewed, whether on a computer, tablet, smartphone Coinbase Virtual Currency Database or SmarTV. Responsive email marketing for an e-commerce store, when viewed on a large screen computer, may have a layout that displays 3 products side by side. This same email, when viewed on a small screen device, such as a smartphone, can display the 3 products one below the other, so that the images, texts and links remain at a good size for the recipient to read and interact with, without having to use the zoom.
Technically speaking, responsive email marketing is a single HTML file that contains instructions on how each element of the layout should change depending on the device used by the recipient. WHAT RESPONSIVE EMAIL MARKETING IS NOT Just because email marketing was displayed on a cell phone or tablet in a “beautiful” or “correct” way, from the designer’s point of view, does not mean that it is responsive. Responsive email marketing can even present itself in the same way on cell phones and desktop computers - considering the way the elements are laid out -, but responsive email marketing is previously configured to behave in this way so that at least your texts look legible and are not reduced to maintain the same proportion in relation to the other contents of the layout.